Starting a business is one of the most exciting things you can do! Once you’ve chosen your location and started marketing your business, you need to consider the types of signs you’ll use for physical marketing on your commercial property. With 68% of customers believing that signage reflects the quality of the business and its products, according to WebinarCare, you really can’t afford to miss the mark on your signs. Here are the top two choices to consider for your business that a sign printing company can assist you with.

1. Outdoor Signage

Your outdoor signage will be a very important part of your marketing strategy. Your outdoor signs need to accomplish several things. They should be able to catch a consumer's eye and grab their attention as well as deliver a thoughtful message all within seconds. Some outdoor signage options include:

• An A-Frame or Sandwich Board: These are handy for promoting an event, announcing a sale, or highlighting products inside. These are versatile signs that can be used over and over for different messages.
• Banners and Flags: These options are great for drawing attention for better visibility. They can be used when you’re setting up for trade shows or promoting specials. A sign printing company can help you with this.
• Window Decals: This is a type of outdoor signage that's often overlooked. Window decals and graphics are an easy way to send marketing messages and increase visibility!

2. Indoor Signage

Indoor signage is also important. Such signs will make your customers aware of important information. Samples of indoor signs include:

• Wayfinding Signs: These are a really important aspect of your indoor setup. These signs can help customers more easily navigate your store. When a store is easy to navigate, customers feel comfortable and are more likely to return.
• Posters: Posters are great for promoting sales or products and informing customers of special events.
• Floor Decals: Even the signage on floors matters in your business. These can be used to provide information and directions.
• Digital Signage: Digital signage can also be a great and versatile marketing tool. With digital signage, you have the option to change your message anytime you like. You make one investment and have any type of sign message you need going forward!

If you're in need of a knowledgeable sign printing company for your business, please contact our skilled team at RichArt Graphics today. We're here for all your printing and sign marketing needs!