Although some may regard physical marketing as outdated, industry numbers say that’s far from the case. According to Mordor Intelligence, as of 2023, the printed signage market is projected to continue climbing from $41.24 billion. The print industry is still thriving, and that’s good news for small business owners. The benefits of working with a sign printing company are especially helpful to small businesses as they help level the playing field. Here's why print marketing still matters to small businesses.

Printed Materials Have Lasting Power

Digital media can be useful marketing tools in many ways, but they also have defined limitations. One of digital media’s most significant limitations is its lack of lasting power. When you create a post online, a potential customer can see it, scroll by, and never encounter it again unless they seek it out. Unless they encounter your ad again or peek at your social media pages, chances are they won't even remember seeing it.

Signs, posters, and banners have more lasting power in that regard. You can place a banner on your store, and anyone walking by can see it. They will continue seeing it if their work route consistently takes them past your store. There is an element of permanence to printed materials that digital content lacks. You can take advantage of that permanence to make a stronger impression on potential customers.

Printed Materials Are Easily Shared

Partnering with a sign printing company is also highly recommended if you’re trying to run a word-of-mouth marketing campaign for your business. Why is forming that partnership important? You need it because physical marketing materials are easy to share.

You can use apparel or window decals to drum up interest in your business. Creating that kind of buzz for your business using digital media can be a bit more difficult to gain traction. People have to be interested in your business before looking at your videos and images. Spreading the word about your business is easier if you are the one approaching your prospects.

Printed Materials Convey Your Commitment to Quality

Lastly, you should use printed marketing materials because they convey your commitment to quality. Use only the finest materials and work with experienced companies to produce the best signs and handouts. Show your potential customers that you are all about quality so you can win them over.

Printed marketing materials are effective marketing tools that can elevate small businesses. Don’t miss out on the benefits only those materials can provide. Choose us as your sign printing company, and we’ll deliver the high-quality printed goods your business needs. If you are interested in our services, contact RichArt Graphics today!